"The Scene" (in-house promotion)
This trail formed part of a set of promotions for a new radio programme hosted by ICRT DJ Vicky Lin. The brief was to convey was that this show would present different music different to the run-of-the-mill. This one riffs off Chandler-esque crime writing.
In-house promotion for a new radio show, "The Scene"
"Traffic Trainer" (Government-sponsored safety promotion)
Traffic Trainer is a regular feature on the ICRT schedule: a government-sponsored programme teaching the rules of the road. The information to be conveyed was supplied by the client: the challenge was to make it entertaining. Here are two examples.
Traffic Trainer 1: The angel at the side of the road.
Traffic Trainer 2: Christmas party
ICRT Olympics
This was part of an unusual competition to tie in with the Olympics. The idea was that the DJs were involved in three Olympic events and listeners had to guess which of the DJs would win. After the setup, there were three different scenarios where different DJs won their event, so that the promotion could be played multiple times. Three events were produced - Swimming, Taekwondo, and, here, the Triple Jump. With these promotions, I tried to bring in the different personalities of the DJs to help build the ICRT brand.
Outcome 1
Outcome 2
Outcome 3
Lantern Festival
The Ministry of Tourism wanted to promote their Lantern Festival event and had invested in significant air time. The client's original concept was to present the features of the festival as a straight-laced (and long) news report. As this would be on heavy rotation and not very radio-friendly, I suggested presenting the ideas in dramatic form instead, with a local leading a tourist around the area. Here is an example of one of them as a script (audio recording not available).